Real Estate Confronts the Information Explosion
Stefan Swanepoel
Stu Siegel
Allen Wright
Can today’s agents manage the data overload and, if not, what are they going to do to change that? This new real estate whitepaper discusses how the real estate professional’s role is changing to a subject-matter-expert, information processor and transaction facilitator rather than a salesperson, order taker or chauffeur.

Real Estate Confronts Goal Setting vs. Business Planning
Stefan Swanepoel
Allen Wright
28 pages, RealSure 2006

This whitepaper helps agents better understand the steps in the business planning process, identify the hurdles, organize the priorities and then follow through with the execution.

Real Estate Confronts Bundled Services
Stefan Swanepoel
Ann Randolph-Murray
26 pages, RealSure 2005

This whitepaper discusses the assembling of a variety of services – the terms "bundling," "packaging," "integrated services" and “one stop shopping” have all been used - required for closing a home purchase transaction.

Real Estate Confronts Customer Acquisition
Stefan Swanepoel
Janet Branton
22 pages, RealSure 2004

This whitepaper discusses new strategies, methods, products and services that will help find, transact, and maintain a long-term relationship with consumers.

Real Estate Confronts Profitability
Stefan Swanepoel
John Tuccillo
24 pages, RealSure 2003

with the declining profitability of real estate firms, this whitepaper explores re-margining and the incorporation of ancillary services as a possible solution.

Real Estate Confronts the Banks
Stefan Swanepoel
Dennis Galloway
Kenneth Jenny
28 pages, RealSure 2001


Objective research about the proposed legislation allowing banks to enter the real estate brokerage industry.