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Real Estate Mentor: Penny McLaughlin

Penny McLaughlin

Company: Penny's Team
Affiliation: Other or Unknown
Location: Bainbridge, WA US
Penny McLaughlin is the owner of Penny's Team, two busy offices in Bainbridge Island and Poulsbo, Washington, serving the Puget Sound area. She got her start in the early 1960s as an assistant in her mother’s real estate office. Before opening her own, Penny took time off to raise a family and run a group home for adolescent girls.

Advertising and information flow are central to Penny's business. Buyers flock to her successful website and office thanks to her policy of providing them all the information they need. Her aggressive advertising brings in phone call after phone call. Last year, Penny closed 100 transactions and had a sales volume of approximately $30 million.

Content Contributed
1. Be On Call 24-Hours a Day with an IVR System
When you can't be there, take comfort in knowing that you are missing no opportunities, says Penny.

2. Brand Yourself with a Moving Truck
A van is a huge help on moving day. Poster ads on it, and you've got a winner, says McLaughlin.

3. Postcards, Persistence, and Profit: An Effective Expired Drip Program
Execute cost-effective Expireds advertising without making dozens of daily phone calls.

4. Stay On-Call 24-7 with an IVR System
Penny McLaughlin discusses her use of an Interactive Voice Response System (IVR) system and how it has helped keep her connected to clients, even when she is out of the office.

5. Using An Interactive Voice Response (IVR) System
Listen to Penny McLaughlin describe how to effectively use an Interactive Voice Response (IVR) system to skyrocket your sales!

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