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Real Estate Mentor: Ken Deshaies

Ken Deshaies

Company: SnowHome Properties
Affiliation: Other or Unknown
Location: Dillon, CO US

Ken Deshaies employs a unique business model and specializes in the latest technology to sell luxury homes along the snow-capped peaks of Summit County, Colorado. With $25 million in sales last year and the expectation of doubling that figure this year, his good fortune is a direct result of the synergistic dedication of his 11-person brokerage at SnowHome Properties. His model aggregates the advertising budget and efforts of all of his agents (the brokerage pays for all of it) so that more advertising can be purchased and less money wasted on mistakes.  

Ken’s tech-savvy customers demand the hottest gadgetry, and as the CyberStar of the Year in 2002, Ken surpasses their expectations by always using the newest tools and methods.  He attributes a third of his business to his robust and informative web site, constantly keeping it updated with the latest and freshest content.

Ken has also authored several books, including the 1999 piece, “How to Make Your REALTOR® Get You the Best Deal”, and the more recent “Get the Best Deal When Selling Your Home”.  Ken has also published a wide variety of articles in local newspapers and the newsletter for the Summit Association of Realtors® regarding buyer agency, professional standards, ethics and arbitration.

Before embarking on a career in real estate, Ken spent 12 years as the owner of a private investigations firm in Denver, employing seven investigators. Since catching the real estate bug, Ken has obtained CRS, ABR, e-Pro, GRI, RECS, ACRE and TRC designations.  He has the only EcoBroker Certified Affiliate office in his market, is the exclusive CyberStar and Cyber Professional member for the resort area, and consistently ranks among the top 2% of local real estate agents in sales production. 

Content Contributed
1. Radical Thoughts from a Rule Breaker
Ken Deshaies discusses how breaking the rules can result in more business, a more focused team, and a position of prominence in the community.

2. The Power of Blogging: How to Quickly Draw Search Engines and Clients to Your Site
Itís the ultimate dream of every marketer and advertiser: a direct, 100% unpolluted, totally closed pipeline of consensual information flow between a potential or current customer and that customerís provider of choice. That is the potential afforded by Internet blogging today.

3. Tune Up Your Website For 2007
Ken Deshaies explains key elements to incorporate when giving your website a technology tuneup.

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