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Real Estate Mentor: Ira Serkes

Ira Serkes

Affiliation: RE/MAX
Location: Berkeley, CA US
Berkeley, California RE/MAX broker Ira Serkes (CRS, ABR, ePRO, SRES, GRI) allows his personality and sense of humor to work for him via what he calls “High Touch through High Tech” service. Working alongside his wife and partner Carol, Ira also uses technology to attract affluent buyers and sellers and stay one-step ahead of the competition. Providing clients with customized, comprehensive web sites, he saves valuable time and energy by automating paperwork and drudgery. It’s a strategy that has paid off: in 2004 Ira sold 19 homes generating close to $12 million in revenue, and in the first half of 2005 he’s closed 13 transactions for more than $8 million.

While those numbers may not sound extravagant, consider that they were accomplished by Ira, Carol (who spent two months of the year laid up with a broken foot), and one virtual assistant working from Texas!

The Serkes’ grand success on a minimal number of sold properties has enabled Ira and Carol to indulge their passion for travel. Over the past two years they traveled for over 100 days, including a 30-day trip to Australia and New Zealand. Thus far in 2005 they’ve enjoyed a 10-day trip to Venice and Rome, and another 10-day trip to Vancouver via an Alaskan Cruise.

Ranked in the top 10 of 400 RE/MAX agents California, the Serkes team has also been honored with the award for the “most closed Realtor referrals in Northern California” from RE/MAX of California and Hawaii for 9 consecutive years and counting. Rather than building a team, he places many referrals from his web site to other agents, and receives about $60,000 per year on the 15-20 outgoing referrals he gets paid on!

Ira is also the co-author of a highly regarded book by Nolo Press entitled, “How to Buy a House in California,” now in its 10th edition and selling close to 100,000 copies. Trained as a chemical engineer, Ira holds two patents for his research, and has been using computers for over 30 years.
Content Contributed
1. Choosing Your Clients Wisely
Listen to this call and learn how to cut your headaches in half - and how to make it a pleasure to come to work every day!

2. The RE Podcast: Limitless Possibilities
Consumers are hungry to know what this “podcast” thing is all about, and when they hear it from you first, well, it's just another chance to solidify your position as your market’s real estate expert.

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