In a career spanning three decades, Fred has been a top salesman, sales manager, managing director and educator. His experience ranges from working in small “mom & pop” organizations, to multi-national franchise organizations. In the last fifteen years he has consulted with and trained thousands of sales people, managers and business owners throughout North America, and is passionate about creating a positive difference in the business and personal lives of his clients.

His primary approach to any business problem starts with the realization that most failures are created by conventional thinking, and by following the same practices as everyone else. “When you find yourself on the side of the majority, it’s time to reform” is his favorite mantra and he coaches his students to create businesses which increase their cash flow AND the time they have to enjoy it.

A list of his most popular programs includes:

• Business & Financial Planning
• The Art of Leadership
• The Principles of Sales Management
• Prospering When Times Are Tough
• Masterful Communication

Peterson holds a Masters Degree in Education from Texas A & M University, Commerce, Texas.