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Real Estate Mentor: Don Hobbs



Don Hobbs

Company: Hobbs/Herder Advertising
Affiliation: Other or Unknown
Location: Newport Beach, CA US
As cofounder of Hobbs/Herder Advertising, Don Hobbs is one of the most respected and admired experts on the topic of personal marketing in real estate. During the past 30    years, Hobbs has used his gift for communication and motivation in presenting his concepts and practical strategies to over one million real estate professionals, striving to help them reach their full potential.

A charismatic speaker, Don has always found his greatest personal satisfaction in inspiring professionals to “think outside the box” in order to achieve more than they ever dreamed possible. His passion for effecting positive change in the real estate industry shines when he speaks to thousands of agents annually, sharing his ideas about how to use personal brochures and direct mail, as well as the powerful tools of the Internet, e-mail farming and television advertising. Hobbs is known for his in-depth knowledge of the real estate industry, as well as his personable style and ability to convey practical marketing ideas to his audience, be they brand-new real estate agents or seasoned company brokers and owners.

Hobbs was President of motivational seminar specialist Jim Rohn Productions when he met his future business partner, Greg Herder. The two entrepreneurs combined forces in 1986 to put their vision of quality real estate marketing into motion by starting their own agency, Hobbs/Herder. Today the firm has grown into two distinct entities: Hobbs/Herder Advertising, the nation’s largest full-service advertising agency dedicated to creating marketing materials for real estate professionals, from custom personal brochures to dynamic direct mail materials to print ads; and Hobbs/Herder Training, a renowned training and educational firm, speaking to thousands of real estate professionals across North America every year through energetic, innovative seminars.

Hobbs has appeared in countless articles in a variety of publications, including The New York Times, The Los Angeles Times, Today’s Realtor,® and Canadian Real Estate. Hobbs has written and consulted on books, manuals, articles, critiques, seminars and other programs on the subject of personal marketing, and has consulted with many of the industry’s top agents and companies.

Content Contributed
1. Generating Accidental Leads via Deliberate Marketing
Marketing guru Don Hobbs explains how to get the most bang for your buck in the changing market.

 
2. Niche Marketing
Nothing saves your time better than a clear qualification process, says marketing guru Don Hobbs.

 
3. Niche Marketing and Specialization
Your niche market is the truest expression of your passions in selling real estate, says Don Hobbs.

 
4. Qualify Your Prospects Before They Call
Nothing saves your time better than a clear qualification process, says marketing guru Don Hobbs.

 
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