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Real Estate Mentor: Bruce Hardie

Bruce Hardie

Affiliation: Keller Williams
Location: Spokane, WA US
After a successful career as a restaurant owner and manager in Australia, Bruce met an American girl, fell in love, and made the decision to start a family and move to the United States in 1990.

The Hardies felt that Spokane, Washington, was a great place to settle down, but after experiencing poor customer service in several real estate transactions, Bruce decided to bring his background in the hospitality industry and his strong commitment to customer-focused service to bear on the local real estate market.

After obtaining his Realtor's license, Bruce set up shop a decade ago, and now specializes in the listing and marketing of homes in the Spokane area. He characterizes his approach as friendly and progressive, and his goal is to secure for his clients, "the most money in the shortest time with the least inconvenience." Having closed thousands of transactions over more than a decade now, Bruce is able to effectively guide buyers and sellers through the home selling maze and ensure the experience is as hassle-free as possible.

Bruce relies on a simple five-point system: technology, teamwork, education, systems, and passion. By using technology like video email, voice broadcasting, and real-time, web-based lead conversion tracking, Bruce generates 700-800 leads per week, and converts a very healthy percentage of them. With a current database of over 5800 folks, in 2005 Hardie closed 230 transactions for a total sales volume of $43 million.
Content Contributed
1. $1.50 Personal Pre-List Video

2. Boost Referrals by Focusing on Your Sphere of Influence
Concentrate on those with whom you have developed the greatest trust, explains Bruce Hardie.

3. Develop Solid, Consistent Leads with Next Gen Technology
Bruce Hardie offers a practical perspective that will equip you to take full advantage of concepts like video email, voice broadcasting, and web-based real-time lead conversion tracking.

4. Five Action Items that Increase Referrals 150% while Reducing Marketing Costs
Decrease overhead and increase office traffic with Bruce Hardie's proven referral system.

5. Servicing a Listing
Nothing keeps customers coming back like outrageously solid customer service, says Bruce Hardie.

6. The "Needle in a Haystack" Expired Listings Program
Obliterate all competition when nabbing Expireds with Bruce Hardie's awesomely inexpensive system.

7. Use Cable TV for Fast and Lasting Visibility
Bruce Hardie reveals the incredible power of cable television advertising.

8. Using Weekly IVR Reports to Keep Sellers Informed and on Your Side
The trendiness of IVR may have passed, but it remains a solid lead-gen tool, says Bruce Hardie.

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