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Real Estate Mentor: Bernice Ross

Bernice Ross

Affiliation: Other or Unknown
Location: Austin, TX US

Trainer, Writer, Speaker, and Coach, Bernice couples her expertise as a Professor of Psychology and Master Certified Coach with over 25 years of real estate sales experience. From 1993-1997, while serving as Executive Director of Training for the Beverly Hills based Prudential Jon Douglas Company, Bernice organized and conducted the in-house coaching and training program for the company's 4000 real estate agents. During this time, the company's agents had the highest production per agent in the United States. In 1998 she wrote the manager training program for Coldwell Banker's Concierge Program, delivering it to over 600 offices in the Coldwell Banker system. Credentialed in California to teach real estate at the college level, Bernice also pioneered the first real estate/coaching teleclasses for Continuing Education credit in the state.

As founder and CEO of, Bernice currently develops the company's training and coaching programs while also heading up her company's 16-person professional coaching team. With over 150 published articles to her credit, Bernice's agent coaching columns appear weekly in Inman News Features as well as numerous trade and professional publications. Her most recent publications include the 26 hour audio training and coaching programs "List and Sell Real Estate Like Crazy," "Market and Prospect for Real Estate Like Crazy," and "Get Balanced or Get Crazy."

In addition to being a nationally recognized expert in the field of real estate, Bernice also holds the rank of Professor of Psychology at Los Angeles Pierce College, is a faculty member at Coach University, as well as holding the designation of Master Certified Coach from the International Coach Federation. Together with her husband and business partner, Byron Van Arsdale, they also own and operate, LLC and

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