David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the number-one best-selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly.
David M. Scott has blown the doors off traditional marketing methods with his best-selling new book The New Rules Of Marketing and PR, which is a fascinating look at how to harness the power of the internet and Web 2.0 to go far beyond traditional marketing techniques and get directly in front of your customer. In this call he describes some of the “new rules” he’s used to create marketing programs that have sold over a billion dollars of products and services.
Bill Shue is the President of RealtyU Group, Inc., as well as the Chief Operating Officer of iSucceed, which is now part of the RealtyU® Family of companies. He is also the host of iSucceed’s weekly Counseling Call series.
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