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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly



David Meerman Scott

Mentor: David Meerman Scott
 
David M. Scott has blown the doors off traditional marketing methods with his best-selling new book The New Rules Of Marketing and PR, which is a fascinating look at how to harness the power of the internet and Web 2.0 to go far beyond traditional marketing techniques and get directly in front of your customer. In this call he describes some of the “new rules” he’s used to create marketing programs that have sold over a billion dollars of products and services.

  • How to get worldwide exposure for zero dollars
  • What 90% of agents are NOT doing today
  • Reaching your buyers directly
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