Featured Guest
Lloyd & Carmen Multhauf
Host
Bill Shue |
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| Featured Guest: |
Lloyd & Carmen Multhauf |
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| Host: |
Bill Shue |
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| Length in Minutes: |
30 |
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Industry circles are always abuzz with watchwords, and sometimes even more so in shifting markets as industry players scramble to adapt and embrace new ways of doing business in a highly competitive market. Lately attention has been heating up around the concept of "Generational Selling", with agents rushing to understand the unique challenges and benefits of marketing and selling to a particular generation.
This week we're joined by husband and wife team Lloyd and Carmen Multhauf, authors of the Generational Housing Specialist Designation, and co-authors of "Generational Housing: Myth or Mastery", as they delve into the complex idea of generational selling.
You'll learn:
- Why Generational Selling is a timely topic loaded with profit potential
- What a "Unique Peer Personality" is and why it should matter to you
- How different generations affect housing patterns differently
- How appealing to generations can secure you business for years to come
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