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Featured Guest


Frank Russo

Host


Bill Shue
Featured Guest: Frank Russo
Host: Bill Shue
Length in Minutes: 30
In today's shifting market many agents are struggling to get their listings sold. As prices drop and time on market increases, list-to-sell price ratios are taking a beating. How do you take back control? Frank Russo has some ideas, knowledge gleaned from over 25 years of being a top producer in the industry, and now part-owner of 5 franchises. In this call he'll explain:

-How to explain the Logic of Pricing to sellers in an easy to understand way
-How to present the postive and negative in a neutral manner
-How to ask for price reductions but still keep your commission


Frank Russo, Associate Broker, CRS, and GRI, has sold thousands of homes in a real estate career spanning over 25 years. He obtained his license in 1981, joined RE/MAX in 1995, and is now part owner of five RE/MAX Professionals franchises. A recipient of the RE/MAX Lifetime Achievement award and member of the Hall of Fame, he averages more than 200 homes sold and $35 million in annual sales.
Chapters
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1. Frank Russo's Background
2. The Glendale, Arizona Market
3. The Most Important Factor in Selling a Home?
4. Homework: Before the Appointment!
5. Determine Motivation
6. But How Much Is My Home Worth?
7. First Things First: Getting the Appointment
8. How to Counter Higher Appraisals from Competitors
9. Explaining the Psychology of Pricing
10. Upside Down: How to Deal With Negative Equity Situations
11. Additions & Enhancements Not Worth the Money
12. One Last Piece of Advice
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