Featured Guest
Bruce Hardie
Host
Bill Shue |
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| Featured Guest: |
Bruce Hardie |
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| Host: |
Bill Shue |
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| Length in Minutes: |
30 |
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Consistent visibility and a persuasive value proposition are two factors crucial to generating worthwhile leads. Until recently, both of them were dependent upon the only available communication channels of the time: newspapers, billboards, radio, and television. Since then the cell phone, the Internet, and other new devices and media have greatly enhanced the variety and rapidity of communication, and as potential customers become aware of you and your product, and are given a method by which to respond to you, your business will grow and thrive. But what media should you use? What works best in your market? To what message will your potential audience best respond? As more new media continues to appear, Bruce Hardie offers a practical perspective that will equip you to take full advantage of concepts like video email, voice broadcasting, and web-based real-time lead conversion tracking. Tune in this Counseling Call and learn:
- Which devices give you the greatest opportunity to offer the best customer service.
- How best to integrate and use those devices during your daily activities.
- Which channels sell product, and those that are best left obsolete.
- What burgeoning new channels you should prepare to employ in the near future.
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