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Featured Guest


Cathy Russell

Host


Bill Shue
Featured Guest: Cathy Russell
Host: Bill Shue
Length in Minutes: 30
Undoubtedly, the Internet has revolutionized communication and information flow, connecting people the world over. But let’s face it – when it comes to sales, the very lifeblood of business, your website is competing against only a few billion other folks who all want the exact same thing you do: the first page. The simple fact is that people cannot visit your website unless they are: 1) aware of its existence, and 2) find it interesting enough to make a visit. Despite changing SEO parameters and strong competition, you CAN create the visibility and intrigue you need to drive enough customers to your site. In this  Counseling Call, Cathy Russell sheds some valuable light on the subject of SEO. Tune in and learn:
  • Exactly why SEO has become such as vital aspect of successful website execution.
  • The key factors that play into achieving a high SEO ranking on major search engines.
  • How to fully "optimize" your site in order to increase your SEO status.
  • Whether or not the "Pay-Per-Click" option is for you.
Chapters
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1. Cathy Russell's Background
2. The Lafayette, Indiana Market
3. Three Letters You Absolutely Must Know
4. The Two Key Ways of Getting Your Website Seen
5. Some Basic Rules
6. Linking to Bad Neighborhoods
7. The Dangers of Graphic Text
8. Tracking & Researching Visitors
9. The 3 Critical Components of SEO
10. The Value of Pay Per Clicks
11. Outside Vendors - Yay or Nay?
12. One Last Piece of Advice
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