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Featured Guest


Ira Serkes

Host


Bill Shue
Featured Guest: Ira Serkes
Host: Bill Shue
Length in Minutes: 29
Join Berkeley, California RE/MAX agent Ira Serkes as he explains the unique business model that enables him to pick and choose his clients - and still reap the financial rewards! He'll cover how to identify and profit from your strengths, when to walk away from a transaction, and the moneymaking power of referrals. Listen to this call and learn how to cut your headaches in half - and how to make it a pleasure to come to work every day!
Chapters
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1. Introduction
2. Some Background on Ira Serkes
3. Conditions in the Berkeley Market
4. Differing Business Models
5. Issues of Comfort and Trust
6. Three Distinct Buyer Categories
7. Personality Prediction: Using the DISC Model
8. The Demanding Doctor
9. You Deserve a Client's Trust
10. A Very Physical Reaction
11. Cholesterol of the System?
12. How Much is Enough for You?
13. The Fine Art of Diplomacy
14. Working In the Areas You Know
15. Geographic Peace of Mind
16. Consensus and Veto Power
17. The Right Referral for the Right Customer
18. The Value of Referrals: An Example
19. Referral Power!
20. Geographic Qualifiers
21. Making Your Website Work for You
22. Peer Reactions
23. Adjusting the Ira Serkes Model for Rookies
24. The Zen of Listings
25. Regret Minimization Framework & Closing Thoughts
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