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Featured Guest


Jordan Glogau

Host


Bill Shue
Featured Guest: Jordan Glogau
Host: Bill Shue
Length in Minutes: 30
In this second of a three part series, Internet guru Jordan Glogau discusses the how to's of increasing your placement on the top Internet search engines. He gives detailed step-by-step instructions you can follow in order to increase your website visitors and shoot your business into the stratosphere!
Chapters
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2. Click Play button next to the desired Chapter
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1. Introduction
2. Jordan Glogau's Background
3. Last Call Refresher
4. Jumping Into Keyword Research
5. Focusing on the Big Players
6. Determining Relevant Search Terms
7. Specifying a Geographic Location
8. Two Ways to Determine Keywords
9. A Free Keyword Suggestion Tool
10. Competing with the Big Sites
11. More Specific Term = More Likely Buyer
12. More on Pay-Per-Click
13. The Value of MSN Overture and Google AdWords
14. Setting Up an Overture or AdWords Account
15. The Art of Neutral Copy: Real Estate Haiku
16. How AdWords Rewards Relevance
17. Make Sure to Place Your Key Phrases in Your Ad!
18. Designing Keywords
19. Negative Keywords
20. Geographic Control
21. Dealing with Duplicate Geographical Names
22. A Search Engine Optimization Cheat Sheet
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