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Featured Guest


Jordan Glogau

Host


Bill Shue
Featured Guest: Jordan Glogau
Host: Bill Shue
Length in Minutes: 27
Internet guru Jordan Glogau discusses the how-to's of increasing your placement on the top Internet search engines, including Google, Yahoo and MSN.
Chapters
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1. Introduction
2. Jordan Glogau's Background
3. What is Search Engine Marketing?
4. Using the Right Search Engine Phrases
5. It's Not Good Enough to be Just Listed in the Search Results
6. Popular Search Phrases
7. Search Results - Why Being on the First Page is Important
8. Search Engine Marketing - Good for Buyers, Sellers, and You
9. Providing Better Information Helps to Attract Prospects
10. Terms and Phrases for Search Engines
11. Search Engine Marketing is Virtual Signage
12. Return on Investment (ROI)
13. Search Engines - Better than the Yellow Pages
14. Two Different Methods of Search Engine Marketing
15. Method #1 - Pay-Per-Click (PPC)
16. Buying Search Terms - The Bidding Process
17. Pay When Prospects Come to You
18. Competing for a Search Term
19. The Formula
20. Fixed Pricing Models - Beware of Frauds
21. Method #2 - Optimizing Your Web Site for Search Engines
22. Best Place to Put Your Key Phrases / Search Terms
23. Focusing on Your Specialty
24. Don't Forget Your Name!
25. Have a Good Writer
26. How Do Search Engines Find My Website and Rank It?
27. Preview of Part 2
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