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Surviving the Down Market: How a Mid-Year Business Plan Review is the Key to Your Success



Stuart Sutton

Mentor: Stuart Sutton
 
We’ve hit the halfway mark in the year, and with the market plunge that has been steadily occurring many agents and brokers are frantically scrambling trying to hold on to their business using plans and goals they set last year. Today’s market requires a new way of planning and thinking if you’re going to survive the radically changed real estate environment. Allen Wright, Senior VP of RealtyU, describes how to analyze your business in today’s climate and adjust your goals accordingly.

He’ll explain:

  • Why understanding your business in a down market is crucial to conquering it
  • Why what worked in the past does not work today
  • What you can do today to survive
  • Breaking down “Back to Basics”
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Working with Sellers
Listing Techniques
Content Contributed
1. Double Your Buyer Business with This Buyer Incentive Package
Fruitfully selling real estate is all about the overwhelming value proposition, says Stuart Sutton.

 
2. How to Close 9 Out of 10 Deals in the First 5 Minutes
Wouldn’t it be nice to know that you’ve already locked in the listing before you even meet your prospective sellers? Stuart Sutton says "It’s all based on how well you prepare your prospects to become your clients."

 
3. How to Find, Market, and Profit from Your Niche with Virtually No Competition
Stuart Sutton gives a step-by-step explanation on finding and profiting from your perfect niche.

 
4. Marketing Smarter with Focus Groups
Stuart Sutton doesn't mind doing what works. When it comes to home sales, focus groups do just that.

 
5. Referrals: Multiply Your Gains by Giving First
It's ancient proverb with a modern application, but 'giving' is the shortest distance to referrals.

 
6. Surviving the Down Market: How a Mid-Year Business Plan Review is the Key to Your Success
Allen Wright offers key advice on how to analyze and tweak your business plan to survive the market

 
7. Using Multiple Websites to Position Yourself as a Niche Specialist
Reinvent your key messages for every target audience with multiple websites, says Stuart Sutton.

 
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