It’s no secret that agents and brokers in today’s market have to adapt their business to meet the changing needs of consumers, and no one knows this better than John V Pinto, 30+ year industry veteran and broker/owner of the Realty World John V. Pinto & Associates team out of the Silicon Valley and Santa Clara county area. What does seem a secret to many agents however is how to compete in a market with sliding home prices, record foreclosures, and on-the-fence buyers.
Armed with knowledge, experience, and straight-talk attitude, John gets down to business as he describes how agents can overcome the challenges facing them in the industry today by identifying hidden customer opportunities, pricing strategies to get homes sold fast, where to find the ‘hidden markets’ you may be overlooking, and much more.
He’ll describe:
- Exactly what market to focus on depending on your type of buyer
- Three buyer clients you may have overlooked
- How to meet the desires of your clients while maintaining a steady flow in the transaction process
- Key strategies to use to price a home right every time
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