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Price that Listing to Sell! Crucial Skills You Need in Today's Market to Move Listings



Frank Russo

Mentor: Frank Russo
 
In today's shifting market many agents are struggling to get their listings sold. As prices drop and time on market increases, list-to-sell price ratios are taking a beating. How do you take back control? Frank Russo has some ideas, knowledge gleaned from over 25 years of being a top producer in the industry, and now part-owner of 5 franchises. In this call he'll explain:

-How to explain the Logic of Pricing to sellers in an easy to understand way
-How to present the postive and negative in a neutral manner
-How to ask for price reductions but still keep your commission


Frank Russo, Associate Broker, CRS, and GRI, has sold thousands of homes in a real estate career spanning over 25 years. He obtained his license in 1981, joined RE/MAX in 1995, and is now part owner of five RE/MAX Professionals franchises. A recipient of the RE/MAX Lifetime Achievement award and member of the Hall of Fame, he averages more than 200 homes sold and $35 million in annual sales.
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Working with Sellers
Listing Techniques
Content Contributed
1. Are You the Assistant?
If it's you, says Frank Russo, then it's high time to recruit, hire, train and delegate.

 
2. Create An Informative, Personalized Newsletter in One Day or Less
Frank Russo's unique Newsletter template is a snap to put together, and sets you apart from the crowd.

 
3. How to Publish a Listing Magazine
Among the many advertising avenues available, Frank Russo says you just can't beat the magazine.

 
4. Personal Investing - Creating a Passive Income Stream
Working toward a passive income stream should be central to any business plan - is it central to yours?

 
5. Price that Listing to Sell! Crucial Skills You Need in Today's Market to Move Listings
Frank Russo shows you how to move listings and put cash in your pocket.....in any market!

 
6. Scripts to Set the Price Right and Get the House Sold
Frank Russo contends that in today's market Pricing is a crucial factor to getting homes sold.

 
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