Stefan Swanepoel of RealtyU defined the importance of understanding today’s generations when he described the importance of Carmen’s book as: “Home buyers and sellers are no longer a single dimensional group but a complex melting pot of many different generations. It is imperative that brokers and agents read this book to fully master these different generational needs, wants and desires if they wish to succeed in the future.”
Carmen and Lloyd Multhauf go into great detail about the mindset and buying and selling styles of different generations in this insightful book, offering a wealth of valuable statistics. In this call she describes various chapters in the book covering:
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The GI Generatoin
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The Silents
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The Boomers
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Generation X
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The Millenials
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Retirement & Taxation
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