One of the first agents nationwide to begin bringing attention to the concept of "Real Estate Consulting" as an option to the traditional model, years of research and experimenting with this model have resulted in Mollie putting down her philosophies about the changing real estate model on paper. The result was "Ripping the Roof Off of Real Estate", a pioneering new book that challenges long-held beliefs about the commission system in real estate. More than an analysis of the standard commission structure and its' inherent limitations, Mollie's book explains why the consulting model is not remotely like the discounting model, and how by offering clients choices that were previously unavailable you can serve a wider variety of customers and meet a wider range of client needs.
Challenges widely held myths about the real estate industry
Explains traditional commissions - risk versus reward
Explains why a discount commission is no bargain - for either consumer or agent
Details the four financial potholes where consumers lose most of their money
Demystifying the 'Fee for Service' Model, Part I
Molly Wasserman shares the subtle, yet powerful difference between being a salesperson and a consultant; between being an information gatherer and an information interpreter.
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