Frank Russo, a 25 year veteran RE/MAX Hall of Famer based in Arizona, addresses a timely topic this week; Pricing the Home to Sell. Given that most areas of the country are softening in terms of pricing, on-market times are steadily increasing as many potential sellers decide to wait it out, it’s more critical than ever that the listings you do have sell quickly, and to do that you have to first get to the right price.  More to the point, you have to get your client to the right price.  Frank Russo has perfected the art of explaining pricing to the customer in a matter-of-fact and knowledgeable manner; and this week he shares his valuable dialogues and suggestions for getting even the most stubborn clients to listen to what the reality of their home-selling situation is.