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Generating Accidental Leads via Deliberate Marketing



Don Hobbs

Mentor: Don Hobbs
 
As co-founder of Hobbs-Herder Advertising, an agency well known for it's exclusive products created for real estate agents, Don Hobbs has amassed a wealth of knowledge about marketing as it relates to the real estate industry. In this call he talks about the recent market shift and addresses issues such as:

* Where agents on a limited budget should be spending their marketing dollars
* How agents who are still struggling can overcome a lack of brand identity
* How to create your basic marketing plan: what, how much, and how often
* Finding the balance between the internet and traditional advertising methods
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Content Contributed
1. Generating Accidental Leads via Deliberate Marketing
Marketing guru Don Hobbs explains how to get the most bang for your buck in the changing market.

 
2. Niche Marketing
Nothing saves your time better than a clear qualification process, says marketing guru Don Hobbs.

 
3. Niche Marketing and Specialization
Your niche market is the truest expression of your passions in selling real estate, says Don Hobbs.

 
4. Qualify Your Prospects Before They Call
Nothing saves your time better than a clear qualification process, says marketing guru Don Hobbs.

 
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