As the real estate industry has changed and evolved over the years the differences between buyers and sellers have taken on a life of their own, developing some peculiar expectations for how each party should be handled during a transaction.  iSucceed mentor and expert buyer representative Linda Fredericks challenges these differences and expectations by using a concept she calls “listing the buyer”, which simply means that she requires the same degree of commitment from a buyer as she does a seller.  Rather than spending valuable time, money and energy providing a myriad of services to potential buyers essentially for free (since they can walk away from the opportunity at any moment), Linda demands exclusivity.  By drastically reducing the risk involved in an expenditure of her resources, Linda’s business continues to blossom and flourish.  Tune into this week’s new Counseling Call and learn:

• How to accurately distinguish between a window shopper and a serious buyer.
• How to move through the most important steps in the consultation period.
• How to persuade a potential buyer to sign an “Exclusive Right to Represent”.
• How to confront the “M” word in a equitable way that eases tensions.