Although various theories conflict over the issue, most highly successful agents do everything they can to make the face of their business synonymous with their own.  Without a doubt, real estate is a people business, and generating leads is about attracting people and persuading them to put their trust in you to sell their home.  New iSucceed Mentor Jim Abbott has found a way to marry his branding exercises with his lead generation goals to create traffic and interest along with strong visibility and a solid reputation.  In this week’s Counseling Call, Jim explains how he capitalizes on the face of his business to meet more new faces every day.  Tune in and learn:

• How and when to create, sustain, modify and replace a successful brand.
• Why substantive market research is a lost art among Realtors, and how you can use it to guarantee your brand’s success.
• How to ensure that your brand fully taps into the psychology of customers in your market.
• How an existing brand can become a vehicle for attracting leads with more potential.