The psychology of the sale is no simple matter.  It has confounded attempts at mastery, all while volumes upon volumes of books, articles, research papers and other documentation are given to its exploration.  How does a person buy?  What key elements play into that decision?  In what manner should a product be presented for maximum appeal?  What must never be mentioned during an effective sales pitch?  Agents are no exception to these questions, and new iSucceed Mentor Carlton Lund offers a concept that shuns the “one-size-fits-all” mentality of a single home price, and instead gives interested parties the bargaining chip of a general price range, which often leads to a healthier home sale.  Tune into this Counseling Call and learn:

• Why price is the #1 sales factor, and how you can use it to your full advantage.
• How “value range” pricing and marketing helps generate leads that would otherwise result in no interest at all.
• Why those extra leads help maintain top dollar for the home using value range pricing.
• How value range pricing works with buyers and sellers.