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Power Selling: How to Create, Nurture, and Cement Your Relationships with New Home Builders, Part 2



JJ Johnston

Mentor: JJ Johnston
 
 JJ Johnston returns for a second week to expand your knowledge of how to break into the new home builder niche.  He'll start by finishing up  the 8 critical areas an agent must plan for to be successful in new home sales, and then moves on to the nitty gritty: Marketing. He'll explain:

  • Why marketing is such a crucial component of winning a builder's business
  • Innovative ways to bring attention to the builder communities
  • 4 priority components of promoting your builder/product and community
  • 11 key elements of a successful sales and marketing campaign


A Seattle native and 20-year REALTORŪ, JJ Johnston began his real estate career as an exclusive, on-site, new home builder representative, and though he's gone on to represent thousands of sellers with pre-owned homes, his skill and experience in developing and nurturing relationships with builders is vast and formidable.
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Content Contributed
1. Marketing Genius: How to be Bigger than Life!
JJ Johnston reveals the unique marketing strategies he's employed that have helped him dominate first a posh Beverly Hills market, and then the highly competitive real estate business of Seattle, Washington, for over 20 years.

  
2. Open House Sale Techniques
JJ Johnston breathes new life into the time-honored tradition of holding the open house.

  
3. Power Selling: How to Create, Nurture, and Cement Your Relationships with New Home Builders
New home builder expert JJ Johnston explains the keys to breaking into this profitable niche

  
4. Power Selling: How to Create, Nurture, and Cement Your Relationships with New Home Builders, Part 2
New home builder expert JJ Johnston comes back for Part 2 of this powerfully instructive call

  
5. Show Properties More Effectively to Dramatically Increase Sales
JJ Johnston of Bellevue, Washington will reveal his powerful techniques on showing properties more effectively and getting buyers to say yes.


  
6. Techniques for Successful Open Houses
Open houses offer a brief window to build rapport and generate interest, so make the most of them!

  
7. The Rookie Rulebook, Part I
JJ Johnston offers practical advice to help new agents lay the perfect foundation to a solid career.

  
8. The Rookie Rulebook, Part II
JJ Johnston returns to talk about niches and technology in Part 2 of his popular Rookie series.

  
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