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Reimagine Your Brand! Part 1
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Vince Cavaliere
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Vince Cavaliere | |
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What happens when the unexpected comes your way, and you find yourself needing to leave your Big Brand company of 12 successful years, and facing the challenge of not only starting your own company, but completely redesigning your image, brand & business in less than 60 days? If you said "nervous breakdown!" you might be right, but for Kamloops, B.C. professional Vince Cavaliere, it was an exciting challenge he leapt to eagerly.
After a difference of opinion led to an amicable parting of ways from his well-established ReMax office, Vince realized his best option was not to buy into another company, but to take the plunge and start his own. What followed was a mad dash of corporate image redesigning in print, online and all forms of marketing. Well known in his local area and often the "Realtor of Choice", Vince's team faced the unique challenge of remaining top-of-mind while changing company names and businesses. Vince met the challenge head-on, and using his many years of marketing expertise gleaned from the industry that has been so successful for him, created a brand new company in less time than it takes to do a closing.
Tune in to this week's call and learn:
- What's essential to consider when building your brand
- What areas to tackle first
- How to saturate the community and give yourself greater visibility
- Problems when you become too well known
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