A newcomer to real estate in the year 2000, Ralph Isola of south Florida wasted no time in putting his high-end corporate sales background to work.  Recognizing sales ability is an essential skill set to any agent, Ralph drew on his own experiences and great success and developed a unique sales psychology training program that delivers phenomenal results.  In this week’s call, this dynamic new mentor shares how he developed the FSBO component of his program, outlining the specific steps any agent can take to duplicate it.