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Selling Effectively to the Hispanic Niche Market

Mark Seiden

Mentor: Mark Seiden
About an hour’s drive from New York City, following the Hudson River due north, lies the small, affluent town of Ossining. With a total population that hovers right around 24,000 residents, it’s a far cry from the hustle and bustle of downtown New York, and yet almost one-third of the folks who live there are of Hispanic descent. As a long-time resident of the area, Mark Seiden began a search for quality real estate firms that were meeting the housing needs and desires of this sizable niche market. Finding none, he decided to create 'El Sueño Americano' (The American Dream) in 2004 – the first-ever, full-service real estate office in New York dedicated to providing the highest quality home buying and selling services available. Tune into this Counseling Call and learn:
  • The methodology for breaking into a completely new niche market, and the steps required to be successful in your attempt.
  • How to effectively overcome the most challenging obstacles in this particular niche: the cultural differences and the language barrier.
  • How truly profitable and rewarding the Hispanic market can be for an agent looking to take their business to the next level.
  • Tips and advice on how to communicate and sell effectively to the under-serviced Hispanic niche.
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Content Contributed
1. Building Fantastic Reality out of a Virtual World
Mark Seiden opens the virtual gateway with tips on how to make the Internet work for you.

2. Selling Effectively to the Hispanic Niche Market
Mark Seiden recognized an unmet need in his local market for what it was: a lucrative niche.

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