Gone are the days of the door-to-door real estate agent, passing out refrigerator magnets and printing up flyers advertising local services. Today’s home-seller is much more sophisticated, looking for more service, quicker results, and better communication. It’s more difficult than ever to impress 21st century clients, yet agents must still speak the language of their consumers. Enter the neighborhood niche website, a 24/7 online forum where potentially only 100-200 folks may discuss everything from easements and restrictions to politics and the latest rumor mill gossip. Tune in to this Counseling Call and learn:
- How to create a website dedicated to farming the very specific demographic audience of a single neighborhood.
- The three key aspects of a successful neighborhood niche website.
- How to ensure that your site appeals to each neighborhood you wish to digitally farm.
- How to combine your online effort with minimal direct mail advertising to maximize its viewing, interaction, and lead-generating potential.
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