…that cutesy pieces of mail with a jolly look and fluff for content just weren’t cutting the mustard. So they sat down for a brainstorming session and asked themselves the million dollar marketing question: ‘What kind of information would a home owner in their market, upscale Mill Valley, CA, care about enough to open, read, and act upon?’ Theirs was an unusual, persuasive and effective solution: the ‘statistical’ newsletter. Join us for this Counseling Call and learn:
- How to create newsletter content that speaks DIRECTLY your recipient and compels them to respond out of their own curiosity and appreciation.
- The appropriate frequency, length, and approach to developing the newsletter that will reach your market and cause the same impact.
- How to use this special type of newsletter to position yourself as the information expert in your market.
- The follow-up process required to maximize the exposure you gain when mailing this type of piece.
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