Isn’t real estate consulting just an industry code word used to describe discount brokers? Mollie Wasserman answers this question with one of her own: is shopping for a suit and dealing with a salesperson the same as hiring your own personal shopper? Although the question is rhetorical, and the answer is obvious, the point can be difficult to grasp for many agents accustomed to the commission model of real estate service. In this Counseling Call learn:
The major advantages of offering your customers consulting-based real estate service.
How the concept of real estate consulting can be applied to a much broader range of real estate services than simply selling a home.
How to provide premium service to your customers without compromising your fees in order to compete with discount brokers.
What customers are really searching for in a home purchase experience, and how to ensure that you meet those expectations.
Demystifying the 'Fee for Service' Model, Part I
Molly Wasserman shares the subtle, yet powerful difference between being a salesperson and a consultant; between being an information gatherer and an information interpreter.
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