| Michael E. Gerber, celebrated author of 'The E-Myth', the underground bestselling classic that has sold over one million copies, has helped thousands of entrepreneurs redefine their businesses. With the recent release of 'The E-Myth Revisited – Why Most Small Businesses Don’t Work and What to Do About It', Michael dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.
Michael will discuss some of the innovative concepts he first revealed in E-Myth, such as 'The Entrepreneur, The Technician, and The Manager', and explains the critical distinction between working on your business and working in your business. | 
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