Tim Baker of Chicago explains how to grow your business with annual promotions that create memory pegs in the minds of consumers. Tim’s top promotion generates $250,000 annually, a 16-fold return on his costs. His simple system will work anywhere and can be scaled to fit any marketing budget. In fact, Tim’s first promotion 20 years ago consisted of delivering homemade bread to 40 residences in his Naperville, Ill., neighborhood. He now markets to 6,500 homes and is perennially one of the top Realtors in North America.
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