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SEO for Real Estate Dummies: How to Set Up & Maintain a #1 Site

Cathy Russell

Mentor: Cathy Russell

Search engine optimization can be an intimidating concept for a real estate veteran as much as a rookie; in some ways, even more so.  Many veterans are Internet-savvy late bloomers, whereas technological familiarity seems to flow in the very blood of fledgling Gen X & Y agents.  The purpose of SEO is simple: get your website on the first page of the major search engines, and stay there.  How that is accomplished is more complex – most search engines like Google and Yahoo take into account several hundred factors when determining which site gets to be Top Dog each day.  But it doesn’t take a rocket scientist to earn how to optimize your website for peak visibility.  In this success module, iSucceed Mentor Cathy Russell takes a straightforward approach to helping you do just that.  Tune in and learn:

  • Key SEO secrets that will give your site greater visibility.
  • What elements of your site might be working against you.
  • Domain name strategies to help draw in your desired client base.
  • Four important elements to consider when planning SEO for your site.
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Marketing & Advertising
Internet Marketing
Search Engine Optimization (SEO)
Content Contributed
1. Add Personality for Less than $5 to Attract FSBOs and Expireds
Cathy Russell discusses how to target and turn FSBO's and Expireds into listings!

2. Finding, Attracting and Landing FSBO's
Convincing FSBO's to use an agent isn't nearly as painful as ignoring them, says Cathy Russell.

3. Get Your Name Out There!
Cathy Russell shares how she became the number one agent in the Lafayette, Indiana metropolitan area, and how you too can get your name out there!

4. Get the Most Out of Open Houses with Tours
Cathy Russell squeezes every ounce of sales potential out of every open hosue she holds.

5. Prospecting, Prospecting, and More Prospecting
It's the bread-and-butter activity of every successful real estate agent, says Cathy Russell.

6. SEO for Real Estate Dummies: How to Set Up & Maintain a #1 Site
Keep that torrent of site traffic rushing in with first page status on all the major search engines.

7. SEO: The New Holy Grail of Internet Marketing
Cathy Russell sheds some valuable light on how you CAN create the visibility and intrigue you need to drive enough customers to your website.

8. Using Kiosks for Advertising and Marketing
The kiosk marketing method may not have glitz and glamour - only results, says Cathy Russell.

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