Ralph Roberts has spent the better part of his 30-year career in real estate establishing his brand. He's been so successful at it that he's now a celebrity in his hometown of Warren, Michigan, has a business based largely on referrals, and is routinely recognized by industry leaders as an innovator in the area of branding and marketing. In this module Ralph shares some of the techniques he's used to build brand awareness and solidify community acceptance of his brand.
In this module you will learn:
- What a Microbrand is and how it can help your business
- How to determine your personal microbrand
- The power of Public Relations Branding
- How to protect the integrity of your microbrand
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