Over the years Sheldon Zacharias realized that some of his longer listings used up more marketing dollars than those that sold more quickly. In an effort to recoup those lost dollars, he created the “Seller’s Advantage System”, a program whose purpose is to supplant the contingency method of payment with a ‘partnership selling’ concept. By charging a nominal fee up front and an even smaller monthly maintenance fee, the client receives a reduced commission, and the Realtor maintains a steady revenue stream. When the inevitable commission objection arises, Sheldon pulls out this system and explains the win-win situation it creates. The results? Over 75-80% of his clients end up choosing this system, which translates into virtually zero revenue worries.
In this Success Module, and you will learn:
How to be ready with an immediate answer to commission objections.
The value of making the client a partner in a home’s marketing campaign.
The secret to giving the client an incentive to sell quickly.
How to create instant and steady cash flow via a win-win situation.
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