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Postcards, Persistence, and Profit: An Effective Expired Drip Program

Penny McLaughlin

Mentor: Penny McLaughlin
Although it may sound unusual for a top-producing agent, Penny McLaughlin just plain doesn’t like the telephone, so she found an alternative communications channel through which to convey her message that was just as effective: an aggressive advertising campaign that was a mixture of twelve persuasive postcards and letters delivered via snail mail to every prospective FSBO or Expired customer in Penny’s market, starting the day she became aware of their status and extending for exactly 90 days thereafter.

In this module you will learn:
  • The components of her expired drip program.
  • How to create a mailing schedule.
  • How to track mailings.
  • How to differentiate messages with unique items.
  • How to measure costs and return on the program.
Like Content
Working with Sellers
Marketing & Advertising
Expired Listings
Direct Mail
Traditional Marketing
Content Contributed
1. Be On Call 24-Hours a Day with an IVR System
When you can't be there, take comfort in knowing that you are missing no opportunities, says Penny.

2. Brand Yourself with a Moving Truck
A van is a huge help on moving day. Poster ads on it, and you've got a winner, says McLaughlin.

3. Postcards, Persistence, and Profit: An Effective Expired Drip Program
Execute cost-effective Expireds advertising without making dozens of daily phone calls.

4. Stay On-Call 24-7 with an IVR System
Penny McLaughlin discusses her use of an Interactive Voice Response System (IVR) system and how it has helped keep her connected to clients, even when she is out of the office.

5. Using An Interactive Voice Response (IVR) System
Listen to Penny McLaughlin describe how to effectively use an Interactive Voice Response (IVR) system to skyrocket your sales!

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