Although it may sound unusual for a top-producing agent, Penny McLaughlin just plain doesn’t like the telephone, so she found an alternative communications channel through which to convey her message that was just as effective: an aggressive advertising campaign that was a mixture of twelve persuasive postcards and letters delivered via snail mail to every prospective FSBO or Expired customer in Penny’s market, starting the day she became aware of their status and extending for exactly 90 days thereafter.
Stay On-Call 24-7 with an IVR System
Penny McLaughlin discusses her use of an Interactive Voice Response System (IVR) system and how it has helped keep her connected to clients, even when she is out of the office.
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