Senior citizens who are buying and selling have drastically different needs from others in the market. Buddy West of Wilmington, Delaware, has found a niche market among the 50 year and older demographic. In this program, Buddy addresses the special needs of senior buyers and sellers. He discusses:
- Understanding the demographics.
- Extra questions to ask during the listing consultation.
- Identifying the three Senior Generations: No-Gos, Slow-Gos and Go-Gos.
- Problems and solutions in targeting the senior niche.
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