Jim Lea's postcard campaign has helped make him one of the top agents in the vacation resort community of Park City, Utah. His campaign centers on past clients and referrals so that they are connected to him all year round. While Jim's resort market may be a unique environment, any agent can adapt his mailing concepts and originality to their own postcard campaign. Tune in and learn:
- How to add personality and humor to your mailing campaign
- Ideas on how to spotlight the unique features of your local area
- The three different levels of impressions a postcard makes
- Average cost of a postcard campaign
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