Pliny Mier's frequent, personal contact with his sphere of influence ensures that these people will turn to him when they have real estate needs, and they will refer their friends to him. Pliny's sphere of influence is realtively small - only about 280 people - but this is the foundation of a referral network that helps him amass hundreds of thousands of commission dollars every year. In this program, Pliny covers the three main elements of his sphere-of-influence marketing program: