Ginny Lee of Naples, Florida, decided more than 25 years ago that selling homes was her niche. Then she graduated to luxury homes after 10 years when she relocated to Naples. To brand herself as one of the top agents in her market, Ginny has tried to create a unique selling image through publications, magazines, photographs and a high-end website. Ginny will show how she branded herself as a luxury homes specialist by discussing:
How she used a sailor hat to create an easily recognizable image.
What publications she began producing to draw attention to herself.
How she markets the material to an elite audience of luxury buyers and sellers.
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