Early in his career, Bruce Hardie found that working with referrals was the most cost-effective way to build up his real estate business. He discovered that working intensively with 20% of his sphere of influence generated 80% of his business. In this module, Bruce shares his five action items for focusing on this core group - ultimately increasing his referrals by 154% while reducing his marketing costs at the same time! He covers:

1. Building a Sphere of Influence
2. Identifying 20% of Your Sphere as Your Core Group
3. Turning Your Core Group into Advocates
4. Touching Your Core Group 33 Times a Year
5. Don’t Give Closing Gifts, Give Referral Gifts!