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Five Action Items that Increase Referrals 150% while Reducing Marketing Costs

Bruce Hardie

Mentor: Bruce Hardie

Early in his career, Bruce Hardie found that working with referrals was the most cost-effective way to build up his real estate business. He discovered that working intensively with 20% of his sphere of influence generated 80% of his business. In this module, Bruce shares his five action items for focusing on this core group - ultimately increasing his referrals by 154% while reducing his marketing costs at the same time! He covers:

  1. Building a Sphere of Influence
  2. Identifying 20% of Your Sphere as Your Core Group
  3. Turning Your Core Group into Advocates
  4. Touching Your Core Group 33 Times a Year
  5. Don’t Give Closing Gifts, Give Referral Gifts!
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1. $1.50 Personal Pre-List Video

2. Boost Referrals by Focusing on Your Sphere of Influence
Concentrate on those with whom you have developed the greatest trust, explains Bruce Hardie.

3. Develop Solid, Consistent Leads with Next Gen Technology
Bruce Hardie offers a practical perspective that will equip you to take full advantage of concepts like video email, voice broadcasting, and web-based real-time lead conversion tracking.

4. Five Action Items that Increase Referrals 150% while Reducing Marketing Costs
Decrease overhead and increase office traffic with Bruce Hardie's proven referral system.

5. Servicing a Listing
Nothing keeps customers coming back like outrageously solid customer service, says Bruce Hardie.

6. The "Needle in a Haystack" Expired Listings Program
Obliterate all competition when nabbing Expireds with Bruce Hardie's awesomely inexpensive system.

7. Use Cable TV for Fast and Lasting Visibility
Bruce Hardie reveals the incredible power of cable television advertising.

8. Using Weekly IVR Reports to Keep Sellers Informed and on Your Side
The trendiness of IVR may have passed, but it remains a solid lead-gen tool, says Bruce Hardie.

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