Embedding your name in your clients' minds is a key to gaining leverage. Diane Armitage's use of leverage-focused marketing combines these six elements to ensure successful, cost-effective branding:
How to use your company's name, symbols and colors to gain leverage.
How to incorporate national advertising campaigns into your personal advertisements.
When to send out promotional mailers to contacts.
How to focus on one theme, and implement it through different outlets.
How to prepare a flyer with pertinent information to the customers.
How to retain and reuse the advertisement that works.