Expired listings present a great opportunity for agents to increase their sales volume. By developing a simple plan that includes consistent follow-up and personal contact, you can maximize your success with these listings. In this segment, Diana Ivas explains how she's made expired listings a lucrative part of a real estate business that averages $34 million in annual sales. Diana offers these insights into expireds:
Calls are a must.
Mailing is important, but you have to follow up with a phone call.
Dig for the dissatisfactions the prospect had with his or her previous Realtor.
Turn these into positives for you.
Making the first call: You're asking for a job interview.
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