In John Tuccillo's book, "Click & Close," he explains how the Internet is changing the role of the Realtor. In this program, John explains how to fortify your business model to satisfy the consumer who has access to an array of service providers. John explains:
Why the Internet is a two-sided coin: It gives consumers access to the best services in the world, and it gives you, the Realtor, access to an unlimited audience.
The four components of the Consumer Value Proposition and what it means to you.
The four elements your business should have.
How to begin forming a strategic plan that leads to lifetime consumer relationships.
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