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Real Estate Mentor: Cathy Russell



Cathy Russell

Company: Cathy Russell Team Real Estate
Affiliation: Other or Unknown
Location: West Lafayette, IN US
Lafayette, Indiana, Broker/Owner Cathy Russell began her Real Estate career in 1974 after graduating from Purdue University in home planning and working in the building industry. After raising her three children, she returned to Coldwell Banker Sycamore Realty in 1989. Her heavy emphasis on continuing education led Cathy to break several top-producing records, including becoming the #1 agent at Coldwell Banker from 1995 to 1997.

In 1998, she established her own Real Estate Agency – Cathy Russell Team Real Estate. Cathy’s achievements in 2005 continue to evidence her success: she and her expert team closed 339 transactions for a total sales volume of nearly $41 million. As a 26-year veteran of the industry and a proud grandmother now, Cathy continues to emphasize learning, doing her very best, and helping people get what they want out of life, all the while having FUN!
Content Contributed
1. Add Personality for Less than $5 to Attract FSBOs and Expireds
Cathy Russell discusses how to target and turn FSBO's and Expireds into listings!

  
2. Finding, Attracting and Landing FSBO's
Convincing FSBO's to use an agent isn't nearly as painful as ignoring them, says Cathy Russell.

  
3. Get Your Name Out There!
Cathy Russell shares how she became the number one agent in the Lafayette, Indiana metropolitan area, and how you too can get your name out there!

  
4. Get the Most Out of Open Houses with Tours
Cathy Russell squeezes every ounce of sales potential out of every open hosue she holds.

  
5. Prospecting, Prospecting, and More Prospecting
It's the bread-and-butter activity of every successful real estate agent, says Cathy Russell.

  
6. SEO for Real Estate Dummies: How to Set Up & Maintain a #1 Site
Keep that torrent of site traffic rushing in with first page status on all the major search engines.

  
7. SEO: The New Holy Grail of Internet Marketing
Cathy Russell sheds some valuable light on how you CAN create the visibility and intrigue you need to drive enough customers to your website.

  
8. Using Kiosks for Advertising and Marketing
The kiosk marketing method may not have glitz and glamour - only results, says Cathy Russell.

  
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