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Real Estate Mentor: Carla Cross

Carla Cross

Company: Carla Cross Seminars, Inc.
Affiliation: Other or Unknown
Location: Issaquah (Seattle), WA US

From her almost three decades as a real estate practitioner, iSucceed Mentor Carla Cross, CRB, MA, has built a reputation as the contemporary authority on creating exceptional productivity and profits from people.  She is president and founder of Carla Cross Seminars, Inc. and Carla Cross Coaching, which provides three key programs:

  • Up and Running Small Group Coaching, for new/less than 2 years agents
  • Career Achievement Coaching, for career-growth agents
  • Leadership Mastery, for owners and managers

Carla has shared her systems for peak productivity in these coaching programs to thousands of real estate professionals from New Zealand to Canada, attaining recognition in the top 1% of her 400-agent company in her third year in the business. As a manager, she led her office to #1 in productivity per agent and profits in her 19-office company.  Carla’s experience in management with two of the strongest regional companies in the U.S., and her regional leadership developing market centers for the fifth largest firm in the world has given her the breath of knowledge, experience, and record of success that managers and owners find invaluable.  She specializes in helping leadership implement her Agent Development System through her productivity “consultshops” and coaching series. 

Carla has appeared on CNN, MSNBC, dozens of radio programs, and has been published over 200 times in major real estate newspapers, newsletters, and magazines. She’s also been featured as a real estate expert in Cosmopolitan (no, not the cover!).  Carla has also created one of the most prolific rookie agent start-up plans in the world, “Up and Running in 30 Days”, and has remained a presenter for leadership at the last 14 National Association of Realtor Conventions.

As the author of seven nationally-published real estate books, Carla is the creator of productivity systems focused on increasing profits for agents and managers, including:

  • Become Tomorrow’s Mega-Agent Today,  must-have book new agents and  recruits/managers
  • Up and RUNNING in 30 Days, 2nd edition, a business-producing start-up plan for new agents
  • The Business Planning System for the Real Estate Professional Your Client-Based Marketing System, everything you need to select, work with, and close seller.
  • Your Professional Portfolio, builds agent marketing position and confidence
  • The Complete Buyer Agent’s Toolkit, everything you need to select, present, and close buyers successfully (includes over 20 processes and presentations)
  • On Track to Success in 30 Days, for the experienced agent to re-vitalize business

Carla has also excelled as an instructional designer, completing four comprehensive sales and management training programs for some of the largest real estate franchises in the United States and abroad.  Many of her leadership products are partnered for sale by the National Association of Realtors’ Managers Council (CRB) and the Council of Residential Specialists (CRS) because of their quality.

Content Contributed
1. How to Give Your Business a 30-Day Jump Start
Carla Cross takes you from Day 1 to Day 30 in this riveting "For Rookies Only" interview.

2. Increase Your Productivity by Establishing Your Goals

Carla Cross will reveal how to establish simple goals that could dramatically increase your business.

3. New, or In a Slump? What it Takes to Get that ‘Mega-Agent Start’ in a Challenging Market
Industry veteran Carla Cross reveals what it takes to succeed in today’s market.

4. New, or In a Slump? What it Takes to Get that ‘Mega-Agent Start’, Part 2
Industry veteran Carla Cross reveals what it takes to succeed in today’s market.

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